When you are new to b2b business and want to create traffic and leads to your business quickly. Here you find few valuable tools and techniques that can boost your b2b business traffic. Implement this digital marketing strategies which is mentioned below to double the traffic of your b2b business.
- Business Research & Competitors Analysis
- Email Marketing Tools for Business
- Social Media Engagement Tools
- Analysis Tools for Business
- Running Ads on Social Media
- Mobile App Marketing
Business Research & Competitor Analysis:
Ahrefs is one of the most powerful SEO tools for analysing and finding backlinks of your site and also the competitors, keyword research, you can track the rankings. Extracting link opportunities from your competitors, site auditing, find broken links etc. To build your domain authority ahrefs will be very much useful and gives you the full data information. But ahrefs is paid tool so you can go with a free trial and try to extract your competitors information as much as possible. In one word I can say Ahrefs is a link building software where you can research and implement for your b2b business.
Email Marketing Tools for Business:
For starters you can create a contact form in your website using mail chimp to collect your lead funnel. MailChimp has claimed one of the top email marketing providers in the world. More than 80% of b2b and b2c business entrepreneurs use these tools for their business growth. For email marketing mail chimp is a great tool and user friendly options such as design automated emails, landing pages to collect new contacts, embed sign-up forms to collect subscribers, generate custom reports etc. By using mail chimp tool you can collect leads to your website. B2B email marketing stages goes like this engagement => leads => conversions.
Social Media Engagement Tools:
To save more time in b2b business marketing you can use tools like buffer or hootsuite for scheduling the post on a daily basis to grow your business. Buffer app is useful to publish content by scheduling in various social media platforms. It helps to automate your social media posting.Boosting on social media continuously can increase the awareness of your business and generate leads. You can also reply to your comments and mentions through buffer tool. It saves time of logging into every social media profile to post and comment. The best thing is that anybody can use this tool since its free of cost.
Analysis Tools for Business:
Google analytics is an essential tool for measuring and analysing your website traffic. This tool is mandatory for every digital marketing strategy, without this tool it is difficult to analyse the traffic to the website. This tool helps you finding out the real time users, from where the traffic is getting generated, location, demographics, devices, bounce rate, behaviour, sessions and so on. Google analytics can find out which page has more traffic and in what points you should work on to generate more traffic to that particular page. You can also download and generate reports on daily, weekly, monthly reports. To know the real time traffic users this tool is the best one and it’s free tool.
Running Ads on Social Media:
If you think that investing more money on advertising is a waste of money then its wrong assumption. Advertising will help your business to grow, it increases the visibility of your industry, helps in expanding your business and increases more new customers for your business, public and brand awareness and also generates the profit. Instead of spending more money on advertising in newspapers, television, magazines invest on digital marketing platforms to generate more traffic. India has become digital and smartphone users have increased more.
Based on recent update India have more than 229.24 million users and more than 10 millionsios users as well. This increment happen in very sort of time. These numbers indicate that even all social and entertainment apps are getting huge engagement of traffic. We keep getting day by day new Social Media platform where people are actively engaging. if you are spending your money in digital advertising platform like facebook, instagram, linkedin, twitter etc., then you will be able to show your product or service in a very sort of time to your target audience in very corrective manner which can even lead to your purchase cycle also an unknown audience can be your regular customers. He/she can be a source of repeated revenue generator. I agree that social media cannot generate leads in very starting phase but if you have created your reputation on social media then you do not have to worry about your customer niche and brand awareness. It can create a free advertising by mouth publicity.
Mobile App Marketing:
Since I had briefed you in above topic about android users and ios users which indicates that you have chance to target your audience all the time 24×7. It is a bit funny to read or listen but nowadays we always carry our smartphones with us. It means you can do advertising for your product and service in day and night at any time when you need to show your service to your customer. Mobile Marketing is one of the most popular ways to do marketing. There are a number of ways In mobile marketing to target your audience such as:
- In App Notification
- Push Notifications
- In-App Messages
- Rich Push Notifications
Here we have mentioned in detail of which tools are useful for b2b business hence now it’s your turn to experiment and get things done. So start implementing on your business today and get the results. Since there are so many tools are available and yet to come in the market. I will also come-up in my next article with latest one. You can also use these tools to grab your customer potential and boost your business. If you have any concerns or queries then please leave a comment below. I will reply as soon as possible.
Fehmeez is fueled by his passion, maverick with a mind of his own; he comes up with novel ways to provide the best possible outcome.
An enthusiastic Person, with highly motivated and leadership skills having a Master’s in business administration in Marketing and International Business.
His Hunger, to learn new things and methodologies make him unique, currently working as Digital Marketing Analyst for KAP Enterprises major brands like Kapsystem, Best Call Center, Arishna Digital Communication, and Arishna DataCommunication and does content